Author’s Note
Chapter 3, General Internet Topics,covers many non-search related
Internet topics. I include this because
if you do well with many of the “nonsearch”
related topics it becomes far
easier to build a linking campaign and
achieve top search engine placement.
For competitive phrases, link
popularity and the words in those
links are the single most important
part of Search Engine
Optimization (SEO). But to get the
right types of people to want to vote
for you your site needs to do many
things well.
With most websites, conversion and
profit are more important than the
sheer amount of traffic you get.
Making small changes within your site
can double or triple your conversion
rate. If you do everything else
correctly, you do not need to put as
much effort into SEO.
If you already know the topics covered
in Chapter 3, feel free to skip over
them. More than trying to answer all
questions about the web, Chapter 3 is
there to help point you toward
answers to other Internet businessrelated
questions you may have.
Before getting too far into SEO, think
about whether the idea you have is
one that will be easy to spread. If it is
not, think of how you can transform
your concept into something that is
easier to disseminate throughout the
Internet.
It is usually far easier and far more
profitable to create an idea worth
spreading than it is to spread an idea
not worth spreading.
Disclaimer: Since search engines are
constantly changing while still keeping
secret their algorithms, there is no way
to know the exact algorithms at any
given time. However, due to data
collected through observations of
search engines over the past several
years, it is my hope that this book will
teach you how to make informed
observations and decisions as search
engines continue to change. With
enough experience, one can discern
patterns in the search engine puzzle,
and as a result, figure out how the
process works. This guide was created
to help you learn to identify those
patterns and solve the puzzle.
While following this guide should help
improve your rankings, I, the author
of this book, shall not be held
responsible for damages because of
the use (or misuse) of this information.
next tutorial piease wait...
,
